|  Would
you like better results
from your HTML email and email newsletters? Are
your email newsletters appearance
helping or hurting your company's
image?
According to Jupiter Research, email
marketing to opt in lists is the fastest growing
form of email marketing
and allows companies to keep in constant touch
with their client base. Email marketing can help
you maintain a loyal client base. It can also alienate
those whom you are trying so earnestly to reach.
When wondering whether your firm
could benefit from custom HTML email design ask
yourself the following about your current email
newsletter design:
Is your email newsletter powerful
enough to:
- Give your audience a positive first impression?
- Keep customers loyal?
- Deliver ready-to-spend consumers?
- Elicit a response from those who view it?
"Webcast 1
can create an effective email newsletter
template for your firm..." |
Your email newsletter should act
as a branding tool for your company.
Does the HTML newsletter you send
out build and strengthen your brand identity? The
email design should ideally coordinate well with
your current stationery (letterhead, business cards
etc.) If you need assistance with your firm's corporate
logo design and stationery, visit LogoDesign.com,
a division of Webcast 1.
If yours is like most businesses,
your print, website, or email newsletter isn't
as branded as it could be. That means you're losing
a valuable opportunity to tell your customers and
prospects who you are and what you stand for.
A good email newsletter is comprised
of the following elements:
- DESIGN: An appealing design that is
inviting and easy to read
- COPY: Well written and thoughtful
copy that engages the reader
- BRANDING: The design should coordinate
with your company branding and image
- POV: The html newsletter should maintain
a consistent point of view
Once you have a custom email newsletter
template, you can appoint a staff person to become
your company's email newsletter editor.
FACT: The average
customer leaves out of indifference, not anger.
 According
to ClickZ "Your subscribers' email inboxes
still provide you with a unique opportunity to
get closer to readers than you ever could with
a Web site. Your newsletter still gives you the
chance to communicate one on one."
Why not have a Webcast 1 design
professional create an effective email newsletter
template for your firm, one that you will be proud
of and one that will achieve results?
Whether you use your HTML newsletter
as an e-commerce tool to drive customers back to
your site, or as a mechanism to enhance your company's
image, Webcast 1 can assist you with your
html newsletter design.
Call (888) 579 4932 and speak
with one of our friendly sales representatives
for more information, or
send us an email with your design requirements.
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